Themes and Speeches

Paul will customize your presentation to your specific audience and objectives. From spiritually alive, transforming messages on the power of forgiveness, bouncing back from adversity to nuts and bolts, "how to sell better", new rules of marketing, how to land and keep large accounts, sales promotion for dummies — Paul will deliver inspiration, expertise and ah-ha moments to your event.

Whether a Keynote, a breakout session, a workshop or a sales meeting facilitation, Paul will work with your group to create new energy, excitement and transformations.
Here are a few of his most popular topics.

10 Things You Need to Know To Become A Promotional Professional
Based on his book, "Countdown to Success: Live Better. Sell Better" This presentation details what every person in this industry needs to know to move from having a job to practicing a profession. Promotional Product sales can appear to be very simple, but it is a complex art. Your audience will learn:
How to find the right resources
What not to do
The Success Perpective
The Power of Passion
Ten Tips that will elevate sales and happiness

How to Sell Promotional Products as a Preferred Advertising Medium
Based on his Award-Winning magazine series, this presentation shows professionals how they can take a bite out of other advertising media. Promotional products compare favorable in terms of cost per impression, targetability and creating action on the part of the recipient. Your audience will learn:
How to sell promotional products as a advertising medium just like print or broadcast
What questions to ask prospects to determine needs and create professional solutions
The strengths and weaknesses of other advertising media and how to sell against them
Opportunities to collaborate and create synergies with other media

Plan Your Work. Work Your Plan: Put Together Your Marketing Plan
If you don't know where you're going, any road will take you there. This presentation allows participants to create a simple marketing plan for their business that they put to work immediately. Participants will determine why they are in business, what they want their business to look like and how they are going to get the results they need.
Participants will learn:
What are you building? (Vision Statement)
Why am I doing this? (Mission Statement)
SMART Objectives
Strategies for Growth
Plans that they can act on and measure against.
This session requires a minimum of a half-day (150 - 180 minutes) and can be a full day session.

Create Value Through Positive Emotions: How Full is Your Bucket?
Positive Strategies for Work and Life - based on the best-selling book by Tom Rath and Donald O. Clifton.
Learn how to bring positive strategies to your work and personal life. Even the briefest interactions can impact your productivity, relationships — even your health. Higher worker satisfaction from more engaged employees who deliver a better brand experience to your customers is the result of creating a more positive work environment. Proven, scientifically sound research from the Gallop Organization outlines how to build a stronger workplace through positive strategies.
Your Audience will learn:
How to Prevent Bucket Dipping, How to Shine a Light on What's Right, How to Make Best Friends, Give Unexpectedly, and How to Reverse the Golden Rule.
Available as a 60 minute presentation, a half-day workshop, or a full-day facilitation. This is a great session for board training, for culture merge and group events.
Paul is a Gallup University-trained “Bucket” Facilitator.

The New Rules of Marketing: How to Be Relevant in the Digital Age
How does one reach today's buyers? Social Media is the new Social Marketing. Today's buyers look different, shop different and find value in new ways. Marketing is a multi-lane highway now and the communications go in more directions than just two. Learn what the new tools are and where the market is going.
Audiences will learn: How marketing has changed.
How to use social media to reach today's buyers, and how not to.
Where is marketing headed in the new economy.
Presented as a 60 minute speech, a 90 minute presentation, or a 1/2 day workshop.

How to Sell to Every Generation of Buyer
Today there are four distinct and separate generations in the workplace. Each one requires a different approach and each one buys differently and for different reasons. To be effective, sales professionals must learn the best way to create profitable relationships and loyalty. They will learn:
How to Identify to Which Generation a Buyer Belongs
How to Engage with Each Generation
The Preferred Contact Method for each generation
The keys to building relationships with each generation
Presented as a 60 minute speech, a 90 minute presentation, or a half day workshop.

CAS Required! Advertising/Marketing Overview Part 1
This CAS-required course* introduces promotional products professionals to the key terms and concepts involved in general marketing and, specifically, how specialized marketing techniques can be employed for the promotional products profession. Topics include: Identifying the 4’Ps of Marketing, defining a marketing plan, determining what makes a brand and what distinguishes a promotional product from other marketing collateral. 90 minutes
Track: Industry Essentials
CAS: ADV Part 1 - 1.5 points

CAS Required! Advertising/Marketing Overview Part 2
This CAS-required course* continues the foundations established in part one, but with a greater focus on how promotional products are positioned in the advertising marketplace. Emphasis is placed on effective uses of the tradeshow, developing a successful advertising campaign, and managing the process through a marketing plan. 90 minutes
*This course is required to attain the CAS designation, but attendees do not need to hold a CAS to attend this session.
Track: Industry Essentials
CAS: ADV Part 2 - 1.5 points

Making Sense Out of Branding.
The most valuable brands in the world were built on touching people through multiple senses. How can you help your clients strengthen their relationships with internal and external audiences? Think in five dimensions and raise your professionalism to a whole new level. An engaging look at holistic brands such as Christmas and College Football and what they have in common with Coke, Apple, Harley Davidson and Absolut Vodka.
Learning outcomes:
The role of the five senses in building brands and engaging people.
The twelve connection points of branding.
The synergistic effect of multi-sensory media.
Creating value and relevancy with multi-sensory media

The Two Secrets of Success
In today's economy, marketers must deliver more than goods or services. To generate desired results with internal and external audiences, it is critical to deliver memorable experiences. Whether the objective is aligning employee behaviors to corporate goals or inspiring consumers to try, purchase and become raving fans, if it doesn't go WOW!, it doesn't go. Every area of performance and service motivaton and recognition must include methods of turning the mundane into a memorable experience. Creating experiences means infusing positive memories into each encounter and pushing beyond that into transformations.
Learning Outcomes: Avoiding commoditization through experience building.
The differences between commodities, goods, services and experiences.
The progression of value - how to differentiate your value proposition so you can charge more and take price out of the equation.
This eye-opening session is delivered as a sixty-minute experience.

Big Game Hunting: How to Land Big Accounts and Not be Eaten Alive
In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, you will learn the strategies and tactics that can give you a chance to bag the big client and how to keep it from killing you. The rules are different. From prospecting, to pre-approach, to getting started and then keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it — come prepared.
Learning Outcomes:
How to prospect for the large accounts
How to become invaluable
How to position your small company to service a gigantic one.
This is a sixty minute presentation for sales people comfortable with program selling and the consultative sale.

Turn Set-Backs Into Stepping Stones
Life doesn't always follow our script. There is an old saying that if you want to make God laugh, show him your plans. Learning how to live life fully and purposefully can help anyone turn set-backs into stepping stones to find more meaning, more purpose and more enjoyment out of life and more success out of business. Stay focused on the important and learn to live out your values. Audience will learn:
How to practice resilience and bounce back from anything
The meaning of the moment and how to live there while moving forward
Learning and living your Why.

To subscribe to my newsletter, discuss a coaching relationship, or for speaking and facilitation, contact me via your favorite method:
Paul A. Kiewiet MAS CIP
269-806-4489
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Connect on LinkedIn: /paulkiewiet
Skype me: paulkiewiet
email: paul@brandkiwi.com
I look forward to hearing from you!