Consulting and Sales Training
How Consulting Differs From Coaching
While coaching deals mostly with a person's present situation and provides a roadmap to a desireable future, consulting deals mostly with problems and seeks to provide information in the form of expertise, strategy, structures and methodology to solve them. As a consultant, I will bring my experience, expertise and knowledge to your organization's problems and opportunities and provide you with my best answers and resources. This is a much more informational relationship where I will stand back, evaluate your situation as a third party and will define your situation and suggest ways to fix it.
Areas of Expertise
I may be able to help you find ways to solve problems and increase performance in these areas...
Premium Incentives:
I help companies in the premium/incentive industry maximize the promotional products industry channel of distribution. I help companies in the promotional products industry maximize opportunities through the premium/incentive industry channel.
For the casual observer, there isn't a lot of difference between premium/incentives and promotional products. But in fact, the differences are huge. The culture of the industries vary greatly. The promotional products industry (advertising specialties) is built on a Supplier-Distributor-End Buyer chain of distribution that is sacred. Traditionally, premium/incentive manufacturers have called directly on End Buyers. In recent years, as the job title of premium buyer at major end buyer companies disappeared, the ability of premium manufacturers to reach their target companies also became very difficult. From "town slut" to "trophy bride" is how some have described the position of the promotional products distributor who now owns most of the relationships at the companies that premium incentive manufacturers want to reach.
Since I began my career on the premium/incentive side and grew my career and agency in the promotional products industry — culminating in serving as the chairman of the board of the Promotional Products Association International — I can provide unique insights into how to grow your business in either channel.
Promotion Strategy and Tactics:
I can help your company promote itself or add value to your efforts with your clients by providing award-winning and proven promotion expertise. Some of America's most valued and loved brands have entrusted their reputation to me to create, strategize and execute sales promotion programs that get results. I've spoken to colleges and universities throughout the country and have conducted a popular webinar for the American Marketing Association's collegiate program on the strategies and tactics of sales promotion. I can help you structure sales incentives, trade incentives, dealer loaders, channel incentives and consumer sales promotions for you or your clients. Sweepstakes, contests, games, mobile promotions and interactive online games and chance promotions are services that you can offer to your clients by tapping into my expertise.
People Performance - Engagement - Branding from the Inside Out:
There is an important new emerging discipline that is receiving tremendous recognition because of the tremendous effect it has proven to have on the bottom lines of the companies that have adopted it. In this new age of marketing and accelerated by the power of social media, organizations are learning that engaged employees deliver better bottom line results and build a brand reputation to a much greater extent than ever imagined. I have served as a Trustee for the Forum For People Performance Management and Measurement at Northwestern University and have been a featured speaker and curriculum contributor to the Enterprise Engagement Alliance. Bringing alignment of core values, a meaningful mission, business objectives and employee support across several silos in an organization is challenging, but doable — with improved bottom line results and happier, more engaged employees, customers, channel partners and suppliers.
Positive Emotions In the Workplace:
The Gallup Organization has identified "having a best friend at work" as a key indicator of employee engagement. "How Full Is Your Bucket" is a program that can change attitudes and lives and improve morale, retention, attendance and profits. Disengaged employees cost our economy over $300 billion each year in lost productivity. Creating a culture of positivity can save your company thousands of dollars, can help your company make thousands of incremental dollars and provide better health, wellness and happiness across your organization. It's more than engagement - it's enrichment.
SALES TRAINING AND GROUP COACHING:
Does your sales force need to learn how to become a sales consultant and problem solver? Offer them personalized group training on the art of the consultative sale. I will share with them how to move away from being a commodity in the need fulfillment business to an expert in the need creation business. Combine group training calls with individual coaching and accountability calls to create a team of dynamic consultants who can create more opportunities for your organization and create a more professional image for your company.
To subscribe to my newsletter, discuss a coaching relationship, or for speaking and facilitation, contact me via your favorite method:
Paul A. Kiewiet MAS CIP
269-806-4489
Follow me on Twitter: /paulkiewiet
Connect on LinkedIn: /paulkiewiet
Skype me: paulkiewiet
email: paul@brandkiwi.com
I look forward to hearing from you!
"to challenge and inspire people so that we can realize our full potential."
While coaching deals mostly with a person's present situation and provides a roadmap to a desireable future, consulting deals mostly with problems and seeks to provide information in the form of expertise, strategy, structures and methodology to solve them. As a consultant, I will bring my experience, expertise and knowledge to your organization's problems and opportunities and provide you with my best answers and resources. This is a much more informational relationship where I will stand back, evaluate your situation as a third party and will define your situation and suggest ways to fix it.
Areas of Expertise
I may be able to help you find ways to solve problems and increase performance in these areas...
Premium Incentives:
I help companies in the premium/incentive industry maximize the promotional products industry channel of distribution. I help companies in the promotional products industry maximize opportunities through the premium/incentive industry channel.
For the casual observer, there isn't a lot of difference between premium/incentives and promotional products. But in fact, the differences are huge. The culture of the industries vary greatly. The promotional products industry (advertising specialties) is built on a Supplier-Distributor-End Buyer chain of distribution that is sacred. Traditionally, premium/incentive manufacturers have called directly on End Buyers. In recent years, as the job title of premium buyer at major end buyer companies disappeared, the ability of premium manufacturers to reach their target companies also became very difficult. From "town slut" to "trophy bride" is how some have described the position of the promotional products distributor who now owns most of the relationships at the companies that premium incentive manufacturers want to reach.
Since I began my career on the premium/incentive side and grew my career and agency in the promotional products industry — culminating in serving as the chairman of the board of the Promotional Products Association International — I can provide unique insights into how to grow your business in either channel.
Promotion Strategy and Tactics:
I can help your company promote itself or add value to your efforts with your clients by providing award-winning and proven promotion expertise. Some of America's most valued and loved brands have entrusted their reputation to me to create, strategize and execute sales promotion programs that get results. I've spoken to colleges and universities throughout the country and have conducted a popular webinar for the American Marketing Association's collegiate program on the strategies and tactics of sales promotion. I can help you structure sales incentives, trade incentives, dealer loaders, channel incentives and consumer sales promotions for you or your clients. Sweepstakes, contests, games, mobile promotions and interactive online games and chance promotions are services that you can offer to your clients by tapping into my expertise.
People Performance - Engagement - Branding from the Inside Out:
There is an important new emerging discipline that is receiving tremendous recognition because of the tremendous effect it has proven to have on the bottom lines of the companies that have adopted it. In this new age of marketing and accelerated by the power of social media, organizations are learning that engaged employees deliver better bottom line results and build a brand reputation to a much greater extent than ever imagined. I have served as a Trustee for the Forum For People Performance Management and Measurement at Northwestern University and have been a featured speaker and curriculum contributor to the Enterprise Engagement Alliance. Bringing alignment of core values, a meaningful mission, business objectives and employee support across several silos in an organization is challenging, but doable — with improved bottom line results and happier, more engaged employees, customers, channel partners and suppliers.
Positive Emotions In the Workplace:
The Gallup Organization has identified "having a best friend at work" as a key indicator of employee engagement. "How Full Is Your Bucket" is a program that can change attitudes and lives and improve morale, retention, attendance and profits. Disengaged employees cost our economy over $300 billion each year in lost productivity. Creating a culture of positivity can save your company thousands of dollars, can help your company make thousands of incremental dollars and provide better health, wellness and happiness across your organization. It's more than engagement - it's enrichment.
SALES TRAINING AND GROUP COACHING:
Does your sales force need to learn how to become a sales consultant and problem solver? Offer them personalized group training on the art of the consultative sale. I will share with them how to move away from being a commodity in the need fulfillment business to an expert in the need creation business. Combine group training calls with individual coaching and accountability calls to create a team of dynamic consultants who can create more opportunities for your organization and create a more professional image for your company.
To subscribe to my newsletter, discuss a coaching relationship, or for speaking and facilitation, contact me via your favorite method:
Paul A. Kiewiet MAS CIP
269-806-4489
Follow me on Twitter: /paulkiewiet
Connect on LinkedIn: /paulkiewiet
Skype me: paulkiewiet
email: paul@brandkiwi.com
I look forward to hearing from you!
"to challenge and inspire people so that we can realize our full potential."